When Clinique relaunced its grooming range for men in 2005, the explosive grooming boom was already well under way. But Clinique's range was nonetheless impressively modern: simple, unfussy and businesslike. Today Clinique's Skin Supplies range contains 32 products and is still growing, GQ's favourites are M Shave Aloe Gel and M Lotion, for its fast-absorbing and soothing formula post-shave - both are Clinique bestsellers. Fragrance-free, non-oily, quick and easy to use, Clinique products offer simplistic solutions and practical guidelines. We would call Clinique a cut above, but for the shaving association.