Protect Your Eyes – with Clinique and Oakley
The dangers of sitting out in the sun without sunscreen are well publicised but the same cannot be said about the need to also protect our eyes. Oakley conducted an 'Eye-Q' survey in 2007 and found that over a third of people questioned in the survey had no idea if their sunglasses provide any UV protection at all and nearly half the population think that the darker the lens the better the protection. In reality colour, brand and price are no guarantee of sufficient UV protection.
Consumption of sunglasses is high, for both sport and fashion, yet awareness of how to protect your eyes is low. In a bid to educate consumers about sunglass protection Oakley is reminding people of three key factors:
- Lenses that claim only to "block UV" don't offer you enough protection - look for 100% UVA and UVB minimum
- UV protection should be built into the sunglass lens NOT a surface coating that can scratch off over time
- Poor quality sunglasses can often cause more damage than no sunglasses; if sunnies feel like prescription glasses don't wear them!
Oakley's sunglasses and goggles offer the best clarity and protection on the planet with patented High Definition Optics® (HDO®) that give you clarity and sharpness without magnification or shifting like the view from inferior lenses. You also get unrivalled impact protection and Plutonite® lens material filters out 100% of all UVA, UVB and UVC.
Then protect and hydrate the skin around your eyes with specially formulated eye cream. The skin around your eyes is much thinner and more sensitive so can be more prone to wrinkles, especially from UVA and UVB rays.
Age Defense For Eyes will protect against lines along with keeping the area hydrated so dark circles look less visible and puffiness is reduced.
Plus don't forget UVA and UVB protection for the rest of you! Face Cream SPF30 which provides high-level defence, ideal for the slopes whilst Body Spray SPF25 or Body Cream SPF40 offer high level protection for a longer lasting and safer tan!
